How to Start an Electronic Dart Machine Business (2025 Update Guide)

Starting an electronic dart machine business can be an exciting and highly profitable venture — especially with the rising popularity of darts as both a casual pastime and a competitive sport. From bustling bars and entertainment centers to home game rooms and international tournaments, electronic dart machines are becoming a staple in recreational spaces worldwide.

As one of the leading electronic dart machine manufacturers in China, WillDarts has over a decade of experience in research, development, production, and global distribution. In this comprehensive guide, we’ll walk you through every step of starting your own electronic dart machine business — from market research to installation, marketing, and scaling.

Introduction to the Electronic Dart Machine Industry

Global Growth and Popularity of Darts

In recent years, darts has gone from being a pub game to a global entertainment and eSports-like competitive activity. Japan, South Korea, the UK, and the USA have seen explosive growth in dart leagues and tournaments.
Soft-tip darts (the kind you usually see with electronic dart machines) are really popular in Asia, while steel-tip is still a hit in Europe.

The popularity of electronic dart machines is growing, and here's why:

Digital scoring makes things easier.

Multiplayer online modes

It's got some cool interactive and competitive features.

There are some nice LED displays and you can change the themes to your liking.

Why Electronic Dart Machines are Profitable

A dart machine can make money for you by:

Systems that require payment in bars and arcades

Keeping customers coming back to our venues

We're hosting paid tournaments and events.

Ads on the machine's screen

When placed in busy spots, the return on investment can be huge in just a few months, especially when you team up with a solid manufacturer like WillDarts.

Step 1: Research the Market

Identifying Target Customers

Your first step is identifying where your machines will be most successful:

• Bars and Pubs – Traditional stronghold for darts, high turnover rates.

• Entertainment Centers – Arcades, bowling alleys, gaming lounges.

• Clubs and Social Venues – Private clubs often seek premium entertainment.

• Homes – Niche market for high-end home game rooms.

• Events and Tournaments – Short-term placements for festivals and sports meets.

Analyzing Regional Demand and Competition

Look into:

• The density of bars or entertainment centers in your area.

• Whether dart culture is already popular locally.

• The number of competitors already offering similar games.

Trends in Soft-Tip vs. Steel-Tip Popularity

Soft-tip machines are the standard for most electronic dart systems, while steel-tip remains a traditional favorite in the UK and Europe. Knowing your local preference will guide your sourcing decisions.

Step 2: Choose the Right Business Model

Operating as a Distributor or Dealer

You buy machines in bulk from a manufacturer like WillDarts and resell to venues, adding a profit margin.

Running Your Own Dart Venues

Own and operate a dedicated darts bar or gaming space.

Leasing and Revenue-Sharing Models

Place machines in venues for free but share the revenue—attractive for venues hesitant to invest upfront.

Step 3: Sourcing Quality Electronic Dart Machines

Why Equipment Quality Matters

A malfunctioning machine can ruin player experience and damage your reputation. Low-quality machines also have higher maintenance costs.

Key Features to Look For

• Precise scoring sensors

• Durable cabinet build

• Attractive LED display

• Multiple game modes

• Online connectivity for global play

• Certified safety compliance (CE, ROHS, etc.)

WillDarts’ Advantages

• Over 20 patented innovations for scoring accuracy and durability.

• A dedicated R&D team with 10+ years of expertise.

• All products are tested to meet international standards.

• Custom branding options for your business.

Step 4: Legal, Licensing, and Compliance

Required Business Permits

Check your local jurisdiction for:

• Vending or amusement machine permits.

• Business operation licenses.

• Event hosting permits (for tournaments).

Safety Certifications

Make sure machines have:

• CE certification for European markets.

• ROHS compliance for safety.

• Other region-specific approvals.

Step 5: Installation and Setup

Choosing the Right Location

Factors to consider:

• Visibility from main customer areas.

• Enough surrounding space for safe play.

• Good lighting without glare.

Following International Distance Standards

• Soft-tip: 8-foot throw line, 5’8” bullseye height.

• Steel-tip: 7’9.25” throw line.

Maintenance Tips

• Weekly cleaning of sensors and dartboard face.

• Regular firmware updates for software-enabled machines.

• Monthly check for loose fittings.

Step 6: Marketing and Promotion

Building Partnerships

Work with local bars, pubs, and event organizers to host competitions.

Social Media and Online Ads

Share videos of gameplay, tournaments, and happy customers.

Hosting Tournaments

Regular competitions attract loyal players and media attention.

Step 7: Revenue Streams and Monetization

Pay-to-Play

Players insert coins or bills or use digital payment systems.

Advertising Opportunities

Display digital ads between games.

Merchandise and Collaborations

Sell darts accessories, branded shirts, and event tickets.

Challenges and How to Overcome Them

Managing Maintenance Costs

Invest in quality machines from the start — it’s cheaper long term.

Competing with Other Entertainment

Differentiate with tournaments, loyalty programs, and machine upgrades.

Why Partnering with WillDarts Gives You an Edge

Proven Global Dealer Network

Dealers in multiple countries trust WillDarts for quality and support.

Reliable Machines

All machines pass strict quality control before shipping.

Dealer Support

Technical guidance, spare parts, and marketing materials provided.

FAQs

Q1: How much does it cost to start an electronic dart machine business?
A: Costs vary, but a small setup can start from $5,000–$15,000 depending on the number of machines.

Q2: How quickly can I get ROI?
A: In high-traffic venues, payback can be as fast as 3–6 months.

Q3: Do I need special training to maintain machines?
A: Basic cleaning and firmware updates are easy; WillDarts provides full training for advanced maintenance.

Q4: Can I customize machines with my brand?
A: Yes, WillDarts offers custom design and branding options.

Q5: Is this business suitable for part-time operation?
A: Yes — many dealers manage dart machine placements as a side business.

Conclusion

Starting an electronic dart machine business combines the excitement of gaming with strong income potential. By researching your market, choosing the right model, and partnering with a trusted manufacturer like WillDarts, you can build a business that’s both profitable and enjoyable.

To join the WillDarts dealer network and get started, visit WillDarts.com today.